Experts In Residence

Victorian music businesses accessing one-on-one expert advice

The Victorian Music Development Office (VMDO) are collaborating with a team of business professionals to deliver the newly created Experts In Residence program. 

Bringing expert advice from business streams including: legal, HR, finance, artist management and digital marketing, Experts in Residence gives small Victorian music businesses the chance to access professional services.  

Each round will focus on a specific business area and accept 12 participants. 

The format of each round will either be individual meetings (1 hour with the expert) or an in-depth masterclass. Applications are on a round by round basis, acceptance into one round does not guarantee you a place in the next round. However, you are welcome to apply for as many rounds as you like, if the expert knowledge is applicable to your business. 

Round 5 – Artist Development with Cameo Carlson

Cameo Carlson is the President of mtheory in Nashville, a manager services and artist development company with offices in Los Angeles, New York and Nashville.

Cameo will be running 30 minute sessions with export-ready Victorian artist managers. mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritises streaming to build a large, engaged fanbase and optimises campaigns to maximise revenue in artists' largest earnings areas (typically live music). Their services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.

Cameo Carlson will be speaking at CHANGES, as a critical thinker for the Victorian Music Development Office. For more information on CHANGES (July 3 & 4 at Abbotsford Convent) and to secure your ticket, head here.

First Nations people, people with disabilities, those who identify as culturally diverse and those who reside in regional Victoria are strongly encouraged to apply. Unfortunately the organised location for the meetings isn't wheelchair accessible, but if you have any accessibility requirements please contact us and we can help find an alternative location.

Applications for Round 5 (Artist Development with Cameo Carlson) are now open. Please note spots are extremely limited and targeted to export-ready Victorian artist managers. If you are applying for a meeting with Cameo, you must make yourself available to attend the VMDO Networking Breakfast on Tuesday July 2nd from 9-11am. For more details and to RSVP, head here.

Applications close at 5.00pm AEST on Friday 21st June. The sessions will take place on Tuesday 2nd, Wednesday 3rd and Thursday 4th July (exact timing and location to be confirmed with participants). For any queries, please contact

To be the first to know about future rounds, sign up to our mailing list.

If you offer a business service and would like to discuss coming on board as a future Expert in Residence, please email us:

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In April 2019, a range of Victorian music businesses met with commercial lawyer Andrew Fuller of Clearview Legal Counsel across two sessions.

Clearview Legal Counsel has a large music focus and Andrew has broad expertise in commercial, entertainment, fashion and media law. He advises start-ups and businesses looking to create, protect and commercialise their rights. Andrew has previously held senior positions at Shock Entertainment and Roadshow Films and is regularly invited to speak on arts and entertainment law topics.

For more information on Andrew’s services, please contact Clearview Legal Counsel or email

Round 2 - New to Human Resources Training

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In April 2019, a group of 15 Victorian music business professionals undertook a half day HR training session. Presented by Sally Christou from the Victorian Chamber of Commerce and Industry, this session was centred around HR essentials, including attracking high quality staff, increasing output and efficiency and creating a strong and positive workplace culture.

For more information on this specific training session, head to the Victorian Chamber website.

The Victorian Chamber of Commerce and Industry is the peak body for business in Victoria. Membership packages available provide online resources and information, tools and templates, discounts on training, events, consulting and more.

The Victorian Chamber offers a range of services across: Workplace Relations Health, Safety and Wellbeing Training Policy and Advocacy International Trade Apprenticeship Support Australia (ASA)

VMDO are offering a 50% discount on all Victorian Chamber Membership Packages. For more information, email

Round 3 - Paul Luczak and Mark Rice of The Gild Group

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In May 2019, the VMDO paired Victorian music businesses up with Paul Luczak and Mark Rice from The Gild Group, in individual finance meetings.

Paul and Mark covered various topics in their sessions, such as Accounting and tax, Bookkeeping and business management, Personal finance planning (e.g budgeting, good vs bad debt, superannuation, SMSF, investing, retirement planning, personal/general insurance), Cash flow forecasting, Financial controller queries (accounts payable systems, job coding and reporting, accounts receivable strategies for faster cash turn around etc) and more.

For more information about The Gild Groups services, please contact them directly or email

Round 4 - Paige X. Cho of Bolster

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In May 2019, a group of 40 Victorian music business professionals undertook a Digital Advertising Masterclass with Paige X. Cho, Senior Music Strategist at Bolster.

Paige has in-depth experience developing advertising and content strategies for music & entertainment industry clients, helping clients build audiences, sell more tickets and boost record sales. The masterclass was specifically centred around digital advertising, including paid social media across various channels. Bolster clients that Paige has worked with include Splendour In The Grass, Falls Festival, Bluesfest, Elton John, Sia, Queens of the Stone Age, London Grammar, The xx and more.