Experts In Residence
Victorian music businesses accessing one-on-one expert advice
The Victorian Music Development Office (VMDO) recently collaborated with a team of business professionals to deliver the newly created Experts In Residence program.
Bringing expert advice from business streams including: legal, HR, finance, artist management and digital marketing, Experts in Residence gives small Victorian music businesses the chance to access professional services.
The format of each round was individual meetings (30-60 minutes with the expert) or an in-depth masterclass. Applications were on a round by round basis.
The first instalment of Experts in Residence has now finished, with over 90 Victorian music professionals taking part in the program. Thank you to the following businesses for sharing their skills and knowledge with the local music community.
We look forward to connecting VIC music businesses with more professional services in future.
To be the first to know about future rounds, sign up to our mailing list.
If you offer a business service and would like to discuss coming on board as a future Expert in Residence, please email us: firstname.lastname@example.org
Round 1 - Andrew Fuller of Clearview Legal Counsel
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In April 2019, a range of Victorian music businesses met with commercial lawyer Andrew Fuller of Clearview Legal Counsel across two sessions.
Clearview Legal Counsel has a large music focus and Andrew has broad expertise in commercial, entertainment, fashion and media law. He advises start-ups and businesses looking to create, protect and commercialise their rights. Andrew has previously held senior positions at Shock Entertainment and Roadshow Films and is regularly invited to speak on arts and entertainment law topics.
Round 2 - New to Human Resources Training
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In April 2019, a group of 15 Victorian music business professionals undertook a half day HR training session. Presented by Sally Christou from the Victorian Chamber of Commerce and Industry, this session was centred around HR essentials, including attracking high quality staff, increasing output and efficiency and creating a strong and positive workplace culture.
For more information on this specific training session, head to the Victorian Chamber website.
The Victorian Chamber of Commerce and Industry is the peak body for business in Victoria. Membership packages available provide online resources and information, tools and templates, discounts on training, events, consulting and more.
The Victorian Chamber offers a range of services across: Workplace Relations Health, Safety and Wellbeing Training Policy and Advocacy International Trade Apprenticeship Support Australia (ASA)
VMDO are offering a 50% discount on all Victorian Chamber Membership Packages. For more information, email email@example.com
Round 3 - Paul Luczak and Mark Rice of The Gild Group
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In May 2019, the VMDO paired Victorian music businesses up with Paul Luczak and Mark Rice from The Gild Group, in individual finance meetings.
Paul and Mark covered various topics in their sessions, such as Accounting and tax, Bookkeeping and business management, Personal finance planning (e.g budgeting, good vs bad debt, superannuation, SMSF, investing, retirement planning, personal/general insurance), Cash flow forecasting, Financial controller queries (accounts payable systems, job coding and reporting, accounts receivable strategies for faster cash turn around etc) and more.
Round 4 - Paige X. Cho of Bolster
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In May 2019, a group of 40 Victorian music business professionals undertook a Digital Advertising Masterclass with Paige X. Cho, Senior Music Strategist at Bolster.
Paige has in-depth experience developing advertising and content strategies for music & entertainment industry clients, helping clients build audiences, sell more tickets and boost record sales. The masterclass was specifically centred around digital advertising, including paid social media across various channels. Bolster clients that Paige has worked with include Splendour In The Grass, Falls Festival, Bluesfest, Elton John, Sia, Queens of the Stone Age, London Grammar, The xx and more.
Round 5 - Cameo Carlson of mtheory
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In July 2019, Cameo Carlson, President of mtheory in Nashville spoke at our 6th Networking Breakfast event at the White Sky Hub. Cameo shared her tips for international artist development and what happens when an artist manager teams up with mtheory. Cameo also spoke at the CHANGES 2019 summit at Abbotsford convent.
Cameo went on to meet with 12 x export-ready Victorian artist managers. mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritises streaming to build a large, engaged fanbase and optimises campaigns to maximise revenue in artists' largest earnings areas (typically live music). Their services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.