At the Victorian Music Development Office, we’re focused on supporting the Victorian contemporary music industry now and into the future.
The Victorian music industry is a vast and complex network of people, ideas and experiences. We’ve opened up a dialogue with our peers who work within it and identified the places where we can contribute to making the most significant change for them.
To ensure a long-term growth in the prosperity of Victorian music businesses, we equip micro to medium businesses and mid-career to established professionals with the resources and skills that will ensure music businesses continue to grow and those careers don’t have an expiration date.
We enable Victoria’s music professionals to broaden their networks overseas and learn from the trends that are driving international markets; undertake business development and training; access resources and services; and learn from ‘experts in residence’ whose experience and points of view are invaluable for our industry. If they require fellowships or funding, we can also link them with opportunities to apply for those resources to help grow their businesses and expand their view of what’s possible. We’re the Victorian music industry’s professional support system.
The Victorian Music Development Office is a key component in the Victorian Government’s Music Works strategy. Music Works is a commitment to boosting the development of the Victorian contemporary music industry, supporting the creation of jobs and sustainable careers, and ensuring Victoria maintains its reputation for great music.
We know that Victoria, specifically, is recognised globally as the home of significant contemporary music, but our industry is small, and it shifts often and significantly, forcing us to regularly re-adapt or re-structure the way we work. These changes require time and resources that can be hard to find in small business enterprises. We’re here to help the industry professionals who have spent their careers doing incredible things, creating opportunities for their artists, often with little support. We’re committed to working on practical and accessible solutions to ensure the industry we love continues to invest in itself and creates more opportunities for more people.
All of VMDO’s projects and programs are designed to support and encourage professional growth in music. Support Acts for the Big Names (SAFBN) is another key industry commitment from the Victorian Government which will be delivered by VMDO. SAFBN is a market development program focusing on increasing performance opportunities for under-represented groups, such as First Peoples, women, and people from diverse backgrounds and abilities, living in Victoria. Support Acts for the Big Names is just one of the innovative and inclusive ways we’re investing in a stronger future for Victorian music.