Experts In Residence: Artist Development with Cameo Carlson

Round 5 – Artist Development with Cameo Carlson

Cameo Carlson is the President of mtheory in Nashville, a manager services and artist development company with offices in Los Angeles, New York and Nashville.

Cameo will be running 30 minute sessions with export-ready Victorian artist managers. mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritises streaming to build a large, engaged fanbase and optimises campaigns to maximise revenue in artists' largest earnings areas (typically live music). Their services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.

Cameo Carlson will be speaking at CHANGES, as a critical thinker for the Victorian Music Development Office. For more information on CHANGES (July 3 & 4 at Abbotsford Convent) and to secure your ticket, head here.

First Nations people, people with disabilities, those who identify as culturally diverse and those who reside in regional Victoria are strongly encouraged to apply. Unfortunately the organised location for the meetings isn't wheelchair accessible, but if you have any accessibility requirements please contact us and we can help find an alternative location.

Applications for Round 5 (Artist Development with Cameo Carlson) are now open. Please note spots are extremely limited and targeted to export-ready Victorian artist managers. If you are applying for a meeting with Cameo, you must make yourself available to attend the VMDO Networking Breakfast on Tuesday July 2nd from 9-11am. For more details and to RSVP, head here.

Applications close at 5.00pm AEST on Friday 21st June. The sessions will take place on Tuesday 2nd, Wednesday 3rd and Thursday 4th July (exact timing and location to be confirmed with participants). For any queries, please contact

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If you offer a business service and would like to discuss coming on board as a future Expert in Residence, please email us:

Victorian music businesses accessing one-on-one expert advice

The Victorian Music Development Office (VMDO) are collaborating with a team of business professionals to deliver the newly created Experts In Residence program. 

Bringing expert advice from business streams including: legal, HR, finance, artist management and digital marketing, Experts in Residence gives small Victorian music businesses the chance to access professional services. 

Each round will focus on a specific business area and accept 12 participants. 

The format of each round will either be individual meetings (1 hour with the expert) or an in-depth masterclass. Applications are on a round by round basis, acceptance into one round does not guarantee you a place in the next round. However, you are welcome to apply for as many rounds as you like, if the expert knowledge is applicable to your business.