VMDO to support two places for music startups in Melbourne Uni’s MAP Velocity Program

[ID: The background looks like a bright red Milky Way with starts and 4 beams that arch through the square. These are all faded into the background. In the left top corner are the VMDO, Creative Victoria, and Music Victoria logos. In the center, it reads MAP in white and Velocity in bright blue. In the bottom right corner, it has the Melbourne University and MAP Velocity logo.]

We want to help you become the next Linktree or DISCO.

VMDO has partnered with Melbourne University to provide two places for music-related startups in the MAP Velocity Program - Melbourne's part-time, pre-accelerator program for early-stage founders. Melbourne is renowned as Australia's music capital and also has an enviable record of producing music-related and music-adjacent startups.

The program comprises 11 workshops centered around customer discovery and market validation with specialised experiences for both for-profit and for-purpose entrepreneurs.

Velocity is designed to give clarity and guidance to early-stage founders who are determined to uncover and understand their customers while validating their market. Open to both for-profit and impact startups, our goal is to foster mutual inspiration and motivation for success in business and in impact. 

Over the 3 months, Velocity provides support through evening workshops featuring expert speakers, founder stories, and group activities. Surrounded by a cohort of high-potential founders, our carefully designed program aims to propel early-stage startups and their founders forward, increasing the likelihood of founder success. To enhance the journey, Velocity boasts a diverse and supportive community that ensures participants have a support system, a collaborative environment, and a safe space to be challenged and test their startup.

Applications for the program are competitive and usually cost $500 per startup, but this partnership is providing two places for promising startups that can bring value to both the Victorian and wider music industry.

To apply for a VMDO-supported place, be sure to answer YES to the question asking if you are associated with VMDO.