VMDO Links
VMDO Links is a new networking event, connecting the Victorian music industry to key topics locally and globally.
These events intend to strengthen conversations linked to growth drivers, business innovation, new technology and alternative revenue streams.
VMDO Links offers industry professionals a chance to connect with the presenters, as well as with their peers, aiming to develop and sustain key relationships.
VMDO Links - Neighbouring Rights w/ Susan Cotchin
On April 11th we'll be joined by Susan Cotchin of Good Neighbour as she tells us everything we need to know about the current state of Neighbouring Rights. With an annual global value estimated to be around $2.7bn, you'd think Neighbouring Rights would be a revenue stream everyone was over. And if it was, Susan Cotchin would have a lot more time on her hands. Instead, she has spent the last couple of decades tirelessly advocating both for a broader understanding within the industry and for changes at governmental level.
Come to Music Market and hear her in conversation on a number of issues, from how best to protect your rights and collect for you or your artist, to why Australians are missing out on millions compared to acts from other countries.
Following the discussion, you're welcome to hang around and we'll shout you a drink while you catch-up with your industry colleagues.
Date: Thursday April 11th
Time: Doors at 4.30pm with the event starting at 5pm sharp.
Place: Music Market Event Space, Collingward Yards (Find us HERE)
Food and drinks will be provided.
GET YOUR FREE TICKET BELOW
VMDO Links - The Inaugural MPEG Survey Report w/ Anna Laverty
A DISCUSSION ABOUT AUSTRALIA’S MUSIC PRODUCTION AND ENGINEERING LANDSCAPE AND OPPORTUNITIES WITH ANNA LAVERTY
On Wednesday, 30 Aug 2023, the Music Producer and Engineers’ Guild of Australia (MPEG) unveiled the results of its inaugural survey report that provides a comprehensive understanding of Australia’s music production, shedding light on the challenges and opportunities faced by the sector.
Established in 2022 by award-winning producer Anna Laverty, alongside foundation directors Cath Haridy & Tom Larkin, MPEG now boasts over 300 members who have worked with some of the world’s most successful artists.
The survey results found that financial stress and self-employed, unregulated working conditions contributed to poor mental health among 19.8% of respondents who are highly skilled producers and engineers.
In May 2023, VMDO supported Anna Laverty to attend The Great Escape festival in the UK, where Anna connected with many international opportunities and delivered a panel discussion on “Building Community to Create Stronger Networks” in partnership with Sounds Australia.
Watch the video to hear from Anna Laverty and MPEG members, who unpack the report further and explore opportunities available to producers and engineers who would love to forge a pathway into the international market.
"We hope to use the information in this report to help support and create opportunities for our members to aim higher and achieve more in their careers. We can now also see the massive gaps in our community and hope to nurture new talent into the space. This report will help individual producers and engineers realise that they are not alone in their feelings and experiences and will encourage them to discuss them more freely," Anna Laverty shares.
Date: Thursday 28 Sep, 2023
Location: Music Market
VMDO Links - Sounds Australia Export Masterclass
SOUNDS AUSTRALIA EXPORT MASTERCLASS: From local talent to global recognition
Hosted by VMDO and Sounds Australia
Harnessing Sounds Australia's resources for international success
For almost 15 years Sounds Australia has been assisting and supporting Australian artists and music businesses as they take their first steps into overseas markets.
In this masterclass, you’ll find out what Sounds Australia does, why they exist, and how you can use their showcases and networking events to further your international career.
Plus, you’ll get expert advice on how to best prepare for showcasing internationally, as well as learning about all the funding and grant opportunities available to you.
There will also be plenty of time for questions, so if you’d like to ask the Sounds Australia team anything about performing or working overseas, this is your chance.
The panel will end with an open Q&A session followed by some networking drinks.
The event will be held at the Music Market Event Space at Collingwood Yards. Tickets are free but booking is essential. Refreshments will be provided. Doors open at 4:30PM with the panel starting at 5:00PM sharp.
Further to this, on the 8th and 9th of August Sounds Australia will be taking one-on-one meetings at the Music Market, Melbourne.
VMDO Links - Negotiating Success w/ Nicole Davidson
Join us at Music Market on July 27th as award-winning commercial mediator and negotiation trainer Nicole Davidson guides Tim Janes, Managing Director of Virgin Music Australia, and manager Lorrae McKenna (RVG, Good Morning, Georgia Maq and more) through a tense, high-stakes contract negotiation. Like the referee in a World Heavyweight title fight, except not really, Nicole will offer guidance, observations and strategies to help achieve satisfactory results for both sides as these titans of Melbourne music go head to head. This is sure to be one of the most entertaining and enlightening events we've held, so get a ticket quickly.
The event will be held at the Music Market Event Space at Collingwood Yards. Tickets are free but booking is essential. Refreshments will be provided. Doors open at 4:30PM with the panel starting at 5:00PM sharp.
VMDO Links - The TikTok Playbook
Come to the Music Market on June 21st as the TikTok/ SoundOn ANZ team join us to explain The TikTok Playbook. Their team of experts will be joined by some of the artists and managers most experienced in using the platform to market their art, discussing such topics as:
Using TikTok as a promotional and marketing tool in modern music
TikTok best practices and how to get inspired to be a creator / musician on the platform
How distribution as an artist / label with SoundOn works and how SoundOn is aligned with TikTok
How building a community, especially through platforms like TikTok, will be the crucial next phase of the music industry
How musicians can diversify their content and their revenue streams in order to find broader success by using TikTok as a vehicle
TikTok has established itself as a massively important tool for music discovery this decade. According to VMDO’s 2022 Consumer Insight Report, TikTok has grown to be the most popular music discovery tool in the 16-34 age group. Come along, have a drink and find out more about how TikTok and SoundOn can help you or your artist.
The panel will end with an open Q&A session followed by networking drinks.
The event will be held at the Music Market Event Space at Collingwood Yards. Tickets are free but booking is essential. Refreshments will be provided.
VMDO Links - Web 3 Music Demystified
Join us for an exciting online panel discussion on the intersection of music and web3, presented by MUS3 in collaboration with The Victorian Music Development Office.
The panel, featuring moderator Elisabeth Hare (MUS3), web3 musicians and producers STØNEWÅX and LÂLKA, along with Artist and Industry Partnerships Lead, Katie Brown (Serenade), will delve into web3 and music for beginners.
We'll explore topics such as the value of web3 for musicians, personal experiences with web3 music releases, the challenges and misconceptions of the space, and the future of music in web3. Our panelists will also share insights for those looking to get started. Don't miss this opportunity to discover the exciting world of music and web3!
The Panelists
Elisabeth Hare (Moderator) - Elisabeth is the co-founder of MUS3, an innovative web3 and music education platform and community supported by the Victorian and Australian Government. MUS3 has been embraced by students from 19 countries worldwide and has successfully hosted various music and web3 events across Australia. She is also a versatile researcher, writer and analyst with a particular interest in gaming, emerging tech and economic development. She has worked on numerous web3 initiatives spanning social tokens, education and market research, along with Government-funded initiatives promoting sustainable economic growth, supporting local business and communities.
Katie Brown - Katie Brown is the Artist & Industry Partnerships Lead at Serenade, a music company that uses web3 technology to release Digital Pressings with artists. Katie has 10 years experience creating and implementing creative artist partnerships in the music industry including roles at major labels Universal Music and Sony Music and is passionate about harnessing new technology to nurture the artist-fan relationship.
LÂLKA - Borneo-born, Meanjin-based LÂLKA creates effervescent glitch future club music with high-octane aesthetics. The producer, vocalist, multi-instrumentalist and DJ presents her work through the lens of her own experiences as a queer woman of colour with palatial ferocity and energy. With her unique vocal style and dynamism that comes to life through her performances and online presence, the classically-trained musician forms a niche musical sphere that is entirely her own. She has performed at festivals such as St Jerome's Laneway Festival, FOMO and BIGSOUND, and has supported the likes of international artist Charli XCX and Aria-winner Genesis Owusu, amongst others.
STØNEWÅX - STØNEWÅX is a unique and enigmatic experimental artist and producer who takes listeners on a sonic expedition through his cyber-trip. With a satirical mind and an unquenchable thirst for post-genre beats, he creates a one-of-a-kind musical experience that transcends traditional boundaries. Based on the Sunshine Coast of Australia, STØNEWÅX (AKA Steve Summers) has honed his craft working with esteemed producers/composers Paulie B and OJ Newcomb at Yama-Nui Recording Studio and has collaborated on numerous records with a diverse range of artists. For STØNEWÅX, creating music is a form of meditation, a way to escape the confines of reality and explore new sonic landscapes. His unique approach to music production is a testament to his dedication to the art form and his passion for experimentation.
VMDO Synchs - Putting The Super Into Supervision w/ Jemma Burns
For this special VMDO Links event, we are joined by local legend Jemma Burns, founder of Film & Television Music Supervision company Pulse Points. With recent credits such as Beau is Afraid (Ari Aster) and The Stranger (Netflix), Jemma is an in-demand film/TV music supervisor, working closely with directors to craft motion picture soundtracks. This involves working with score composers, commissioning original songs, plus sourcing and licensing existing material.
After ten years in London, she returned to Australia where she broke into the industry on Summer Heights High. Jemma has since gone on to work on 120- odd productions with some of the world’s most renowned production companies. These include Top of the Lake (Jane Campion), The King (David Michod), Okja (Bong Joon Ho) and the Oscar-nominated Lion (Garth Davis).
She is currently working on on Wizards! for A24 and Plan B, which stars Pete Davidson, Naomi Scott and Orlando Bloom.
Topics covered will be of interest to musicians, composers, aspiring music supervisors and anyone with an interest in the industry.
Jemma will be interviewed by Melbourne manager and Music Industry Consultant Charlotte Abroms. Following this we will open up the floor for a Q&A session with time at the end for a drink and some networking.
The State of Music Streaming: The Current Landscape and How to Navigate It
The Victorian Music Development Office (VMDO) present VMDO Links - The State of Music Streaming: The Current Landscape and How to Navigate It with Sarah Hamilton and Peter Stevens.
Do you know your monthlies from your followers? What is streaming best practice? How do you turn passive listeners into engaged fans? How can you benefit from marketing your music catalogue? Whether you’re an artist, manager or independent label, these are challenges you’re likely to be facing every day.
The State of Music Streaming: The Current Landscape and How to Navigate It will attempt to demystify the world of streaming by answering some of these questions and querying what the right ones to be asking even are. Sarah Hamilton, DSP Consultant for The Annex and Former Region Head of Ditto, will be joined by streaming specialist and former Spotify Senior Editor & Strategy Lead Peter Stevens, bringing their insight to the Music Market for a discussion regarding the current state of streaming, how best to utilise the platforms and what the immediate future might hold.
VMDO Links – The State of Music Streaming will be held on Tuesday April 18 at The Music Market Event Space in Collingwood Yards from 5pm to 7pm.
What’s Metadata got to do with me?
Do you know what an ISRC is? Do you know how metadata relates to making money from your music? Do you know the difference between a publisher, a distributor, an aggregator and a digital service provider? Did you know that every year $US2.5 billion is not paid out to artists and rights holders due to inaccurate and incomplete metadata?
Many in the music industry answer no to some, if not all, of these questions. A place full of confusion, opaque practices, and inconsistent language.
As an artist, then a record label owner and now a technology company with Envoke Network, Merida Sussex has always tried to reconnect and re-engage artists with their music and their music business, and one of the direct ways to do this is re-connecting artists to their metadata, as artists are the source of information about their music.
Over the pandemic, Prof Ellie Rennie (RMIT University) and Merida have interviewed artists, labels, publishers and managers all over the world about their processes of creating and communicating metadata. This research and subsequent development was partly funded by the ARC Cooperation through Code research project, the Australia Council, and the VMDO.
At our next VMDO Links session, Ellie and Merida will discuss some of their findings and some of the practical tools and practices people can do to ensure that their metadata is accurate and complete. They will also be joined by one of the artist's they interviewed - N'fa Forster-Jones.
Join us at Music Market on Thursday 3rd November, 5pm – 7pm.
Doors open from 5pm, panel starts at 5:30pm. The session will be followed by a music industry mixer. Drinks & nibbles will be provided.
This is a free event hosted by VMDO, and RSVP is required to attend.
Gold Sounds Networking Lunch
Join the VMDO for a networking lunch as part of this year’s Gold Sounds Music Conference in Castlemaine this October.
Attending Gold Sounds? We invite you to catch up with your fellow delegates and participants over a locally catered lunch in the foyer of the Phee Broadway Theatre.
Saturday 15 October, 1:05pm - 2:15pm.
Phee Broadway Theatre, Castlemaine.
No need to RSVP, simply turn up.
Strategise Your Music Release
Victorian music industry professionals are invited to join Marion Briand (YouTube Music ANZ) to discuss how to best strategise your next music release.
Marion will walk participants through different stages in a release cycle, providing best practices for each stage and demonstrating these in detail through case studies. Attendees learn the fundamentals of releasing music on YouTube and get support and insights first-hand through the Q&A session after the presentation. All participants will be provided with a release checklist at the end of the workshop.
Please note: the session can only be attended in person and will not be recorded.
Join us at Music Market on Wednesday 21st September, 5 pm – 7 pm.
This is a free event hosted by VMDO, and RSVP is required to attend.
The session will be followed by a music industry mixer. Drinks & nibbles will be provided.
Make Your Skills Count
Have you ever considered how many different skills you’ve picked up while working in the music industry, yet don't have the credentials to show for it?
We understand that there are highly skilled people working in the Victorian contemporary music community who may not recognise the significance of their experience acquired throughout their professional working lives.
CLOCK is an international organisation providing learning and professional development programs designed to help everyone, regardless of background, recognise and accredit skills needed to work in different roles across the Creative Industries.
For the next instalment of VMDO Links, join us for a panel discussion with international guests Denise Stanley, Michelle Escoffery, Claudia Matera and Ximo Peris from CLOCK, in conversation with N’fa Forster Jones, artist and lecturer at Box Hill Institute. The team will be sharing more info about their work and mission to make invisible skills visible and valued.
Music Export in 2022
International touring has well and truly restarted after COVID-19 forced everyone to pause. But the world looks very different to what it did pre-pandemic. So how should you approach music export in 2022?
For 13 years, Sounds Australia has been supporting Australian artists and music businesses to bolster their international activity, creating showcasing and networking events at festivals globally and putting our artists in front of the world’s top-tier music industry, as well as working behind-the-scenes back home to advocate for the interests of Australian music export.
The VMDO are partnering with Sounds Australia to present you with a week-long program, 'Music Export in 2022', which consists of an in-person VMDO Links networking event, followed by one-on-one meeting opportunities with a Sounds Australia export expert.
At the VMDO Links - Music Export in 2022 event, you’ll connect with Sounds Australia’s Esti Zilber, Millie Millgate and Dom Alessio in person and hear about what the international export landscape looks like right now. The popularity of Australian music continues to grow globally, but with the rising cost of living, supply chain shortages and backlogs at embassies and consulates around the world, find out how can you be best prepared for any overseas activity you might be planning.
If you’re looking to play internationally for the first time, or you’re restarting your export activity, this is the session for you.
MUS3 Mixer
Blockchain technology has impacted almost every industry in the world. None more so than the music industry. From NFT ticketing, tokenised fan clubs, to fractionalised ownership of royalties, blockchain and Web3 platforms are disrupting how music can be created, owned and distributed.
MUS3 is a new educational initiative between VMDO and Reggie Ba-Pe from CLUB MEDIA, funded by Creative Victoria with additional support from Australia Council for the Arts, to share knowledge and introduce Web3 concepts to the music industry.
To kick things off, we’d like to invite the Victorian music industry to gather and discuss all things music and Web3 at our next VMDO Links networking event – MUS3 Mixer.
This is a casual meetup open to everyone interested in exploring the convergence of blockchain and music.
Whether you are a musician, manager, lawyer, graphic designer, label manager, publisher, filmmaker, developer, student or entrepreneur, this is the perfect opportunity to find and connect with like-minded people who share your vision and curiosity about Web3 in music. You’ll get to hear about the forthcoming MUS3 program and join our dedicated Music Web3 community in Victoria!
Music Market will open its doors at 5pm on Wednesday 22nd June. There will be free drinks, snacks, music and NFTs on display from Victorian artists. Bring your friends and prepare for some fun and inspiring conversations!
Hosts: Reggie Ba-Pe, Elisabeth Hare (CLUB MEDIA) and VMDO
Emerging Entrepreneurs
Have you ever had a great business idea and not known what to do next?
In recent times, we've seen a huge number of new music businesses launch, from NFT & rights platforms, to VR experiences. Australian companies like Tixel, Serenade, Qsic, Vampr, Muso, Linktree and many others are leading the charge. So how did they do it?
There are smart ways to go about building a new business that will increase your chances of success. Teaching us some of the secrets will be Tristonne Forbes from Pathwize and co-founder of AIM iHub. Tristonne will present a 30-minute entrepreneur masterclass, talking through music startup need-to-knows and what it takes to foster innovative ideas.
Following the masterclass, Tristonne will facilitate an in-conversation with Matt Allen, CEO and co-founder of Tractor Ventures. Matt recently co-founded Side Stage Ventures, a new investment syndicate backed by several high-profile entrepreneurs including Jaddan Comerford of UNIFIED Music, Linktree co-founders Alex and Anthony Zaccaria and Emily Casey, founder of What the Health?
Join us for an informative session aimed to shine a spotlight on music startups and inspire the next wave of entrepreneurs.
Speakers: Tristonne Forbes (AIM iHub) and Matt Allen (Tractor Ventures)
Mastering Merch
Presented by the Victorian Music Development Office and Association of Artist Managers (AAM)
Tuesday 12th April, 4pm - 6pm AEST
What comes to mind when you think of music merchandise? In the modern day, we've come a long way from the trusty black t-shirt (and yet it remains a staple). Merchandise has traditionally sat hand in hand with touring and has since evolved to involve sophisticated e-commerce, digital marketing strategy and virtual goods.
Now that touring has returned, how can the artist (and their team) balance traditional sale opportunities while serving a market well beyond the merch desk? Join us for a panel discussion with Jack Dowling McDonald (Sound Merch), Paige X. Cho (Bolster) and Ashleigh Hills (UNIFIED) as we examine how the market has changed, crunch the numbers and discuss the opportunities for merch in 2022.
Speakers: Jack Dowling McDonald (Sound Merch), Paige X.Cho (Bolster) and Ashleigh Hills (UNIFIED)
Modern Day Music Careers
Presented by the Victorian Music Development Office
Wednesday 9th March, 4pm - 6pm AEDT
In 2022 what does it mean to navigate a modern day music career?
We already know that the artist's career involves so much more than recording and touring. With a vast amount of alternative revenue streams at the artists finger tips, what areas are worthy of their attention? From sponsorships, sync licensing, songwriting and side hustles, the opportunities appear to be endless, but navigating them requires a clear road map and strategic thinking.
Additionally, increased opportunities brings new challenges. Artists (and their teams) are being asked to do more than ever before, so how can we cultivate a supportive environment and manage the risk of burn out?
Leading the discussion is music strategist Amber Horsburgh. She'll be joined by Ben Dennis (Myriad Management) and artists Beatrice and Jade Empress. We'll take a deep dive into what alternative revenue streams are grabbing their attention and discuss what a sustainable music career looks like.
Moderator: Amber Horsburgh
Amber Horsburgh is the founder of Deep Cuts, an online course that teaches independent musicians how to get their music heard by millions using major label strategies.
She has spent the last decade working in NY and LA as SVP of Strategy helping to build marketing strategies for artists. Her current and previous clients include Mura Masa, Smino, Chet Faker, Miike Snow & Cold War Kids, YouTube Music, Spotify, SoundCloud, Sonos, and Google Play.
Speakers: Beatrice, Ben Dennis (Myriad Management) and Jade Empress
Electronic music producer Beatrice Lewis is one of the most exciting multifaceted artists in the current Australian music landscape. She is a songwriter, performer and producer of one of Australia’s most electrifying new dance acts, Haiku Hand; a songwriter and producer for award-winning indigenous band Kardajala Kirridarra, and enjoys a flourishing career as a solo artist.
Beatrice won the 2019 APRA’s Personal Development award in the Dance/Electronic category, is an alumni of the Red Bull Music Academy, has performed at major electronic music festivals from Pitch to MONA FOMA, and was named one of Beat Magazine’s “Melbourne producers that owned 2017”.
As a songwriter, singer and producer of innovative pop art band Haiku Hands, Beatrice has amassed millions of streams and impressed audiences and critics worldwide. Haiku Hands have toured Europe, had a sold-out headline Australian tours, a break-out performance at SXSW and a run of US dates. Having bagged a coveted spot on the NME 100, Haiku Hands has been tipped as one of the most exciting new bands in music by the likes of Vogue, Clash, DIY, Dork, BBC Radio 1 and Beats 1.
Ben Dennis is the owner & director of Myriad Management a boutique management company that looks after ARIA award, platinum selling duo Peking Duk, House music mad man Benson and most recently Sydney's brother & sister duo - Caroline & Claude. As well as managing bands Bennis also finds time to consult on various brand partnerships including the successful Nandos Music Exchange, Runs a soup review page @soupfluencer and when we aren't in the middle of a pandemic DJs around town at clubs and festivals.
Jade Empress (Dr Jade Goodge) is an artist and medical doctor, who has spent the last 18 months on the frontline in rural/remote Australia. She counts participating in Ben Folds’ 2021 songwriting intensive workshop as a pivotal moment in her songwriting journey.
Her debut single Golden Hours, released February 3rd, presents an ode to commitment-phobia where the primary goal is not to run away, but to chase an endless sunset. In its first week of release, it received airplay on Triple J, Double J, multiple community stations, and has been added to rotation on multiple commercial stations throughout Australia.
Top Music Industry Trends of 2021
Presented by the Victorian Music Development Office and Music Ally
Wednesday 10th November, 5pm - 6.30pm AEDT
Music Ally has spent 2021 covering a blizzard of music business news: market data, deals, new startups and (sometimes!) heated rows about what it all means for the future of this industry.
In this session, we'll be joined by Stuart Dredge, Head of Insight at Music Ally (UK) who will be taking a step back to talk about the bigger picture in some of the key trends. Streaming's growth and the artist activism that goes with it, for example, or the excitement around high-potential markets like China, India and Africa.
In this session we'll also explore how livestreaming is evolving; TikTok and the wider short-video space; what the podcasts and live audio boom means for artists and labels; and music creation for non-musicians.
Plus, we'll dig below the hype around the metaverse and NFTs to offer our views on what potential these technologies *really* have for the music industry. The session will focus on our observations, questions and predictions on these trends, as well as some recommendations for how you can explore them yourself in the coming months.
Presenter: Stuart Dredge
Stuart Dredge is a UK-based journalist who writes about the music industry, consumer technology and digital culture. He is Music Ally's head of insight, writing its daily news bulletin and working on its deeper research on industry trends. He has also written for publications including The Guardian and The Week Junior.
Alternative Platforms for Music Marketing
Presented by the Victorian Music Development Office and Music Ally
Wednesday 13th October, 5pm - 6.30pm AEDT
Platforms like Instagram, Facebook and TikTok are used in virtually every artist marketing campaign – but to unlock international or niche audiences, you’ll need to engage with platforms that you may never have used before.
It’s clear that managers and marketers with global ambitions or who understand the need to engage authentically with fans need to know how to use a wider range of platforms than ever – and understand local user expectations.
For example – to capitalise on the viral power of short-form video in a rapidly-growing market like India, you’ll need to get to grips with Moj, not TikTok, and to build a fanbase in Russia, artists need to grow a genuine presence on VKontakte and Yandex.
In this session, Music Ally will teach you everything you need to know to start leveraging some of the most important, non-traditional, digital platforms in your artist marketing campaigns. We’ll explain how to engage correctly with unfamiliar – but huge – apps, platforms and audiences. We’ll also answer some of the trickier questions about important burgeoning platforms: how do you build authentic and bustling communities on Discord, a platform ready for its “mainstream moment”; and, as streaming service Audiomack continues to grow rapidly, how can artists be discovered?
Presenter: Marlen Huellbrock
Marlen has been working at Music Ally since 2019 and now heads up their Marketing Services department, supporting management and label clients in all things digital marketing. She's also part of Music Ally's Training team, where she develops and delivers digital marketing training to a wide range of industry clients.
Before joining Music Ally, Marlen worked within Universal Music's brand partnerships team in Germany and Switzerland and completed an MA in Music Business Management at the University of Westminster.
VMDO Links - An Introduction to Music & NFTs
Interest in NFT's (Non-Fungible Tokens) is surging in 2021 and musicians across the globe are taking to this relatively new innovation.
The Times describe NFT's as '...virtual tokens that use blockchain technology to record proof of ownership of pretty much anything unique or scarce – such as collectible playing cards to digital artwork.'
But what does this mean for the music industry?
Join our recent VMDO Links event with Reggie Ba-Pe III from Club Media, who presented an Introduction to Music & NFT's. Reggie unpacks the key need-to-knows, including:
An introduction to NFT's, the new digital asset class
How they benefit creators & musicians
Music NFT case studies
Future and possibilities of NFTs
Presenter: Reggie Ba-Pe III
Reggie is a Burmese-born Australian creative entrepreneur with over 15 years’ experience in music, media, advertising, nightlife, and youth culture in China and the broader Asia-Pacific region. He is the co-founder of CLUB MEDIA, a transformative media company that pioneers the entertainment tech landscape and champions Asian creatives in the Asia-Pacific region.
As an entrepreneur, Reggie first founded Sonically Transmitted Disease in 2007, one of China’s most respected promotions and event agencies. In 2012, he opened Arcade, a video game themed cocktail lounge frequented by Shanghai’s creative elite. He later opened Arkham in 2013, Shanghai’s most prolific underground club. In 2017, Reggie was appointed General Manager and Creative Director of 88rising, one of the most influential Asian entertainment companies that bridges the East and West.
Reggie thrives in leadership and collaborative roles that enable creativity and foster communities. His vast experience in the creative industries has led him to speak at SXSW, MIDEM, All That Matters, EDC, WAM, Big Sound, OYA, Reeperbahn Festival and covered by publications including The Guardian and Forbes.
Having recently repatriated back to Australia, Reggie aims to share his knowledge to empower Australian businesses, artists and professionals.