Music Data & Insights Summit first speakers announced and tickets on sale
The Victorian Music Development Office (VMDO) Music Data and Insights Summit returns with an international keynote by Marlen Hüllbrock from Europe’s music marketing leader: Music Ally and the launch of the second edition of Music Australia’s The Bass Line research.
The summit will bring together industry leaders to explore data, insights and strategies shaping the future of the Australian music sector.
Hüllbrock will deliver Marketing to Gen Alpha in the Age of Social Media Bans, offering global insight into how Gen Alpha is responding to new social media restrictions, alongside practical strategies for reaching under-16s as traditional platforms shift.
The next edition of Music Australia’s The Bass Line research provides a comprehensive snapshot of the industry’s economic contribution and impact for FY2024–2025. There will be a session at the summit that unpacks the key findings plus discussions with industry leaders.
The summit program also features panels, new research and sessions covering audience behaviour, live music trends, workforce development and the changing economics of the sector.
New Australian research from the Australian Research Council Linkage project Community Music Radio: Building the Music-Media Ecosystem, led by Associate Professor Shane Homan (Monash University) and Professor Susan Forde (Griffith University), reveals the extent to which community broadcasters create economic value while supporting emerging and First Nations artists.
The summit will also present the Supporting First Nations Led Music Business report, presented by Kaleena Smith (MusicNSW), emphasizing the importance of culturally led programs shaped by First Nations artists, businesses and communities.
A limited number of travel bursaries up to $2,000 are available to support attendance at the summit, with priority given to applicants from regional, remote and under-represented communities. More details via the link below.
More speakers and sessions will be announced soon.
VMDO Music Data and Insights Summit
18 – 19 May 2026
Collingwood Yards
35 Johnston Street, Collingwood
Naarm, Melbourne
$75 for 2-day entry
$50 limited concession 2-day tickets
$45 one-day tickets
Limited Mob Tix by request
Lunch, morning and afternoon tea provided
The Music Data and Insights Summit is delivered by the VMDO and supported by Music Australia and the Music Industry Research Collective (MIRC). The CY Venue at Collingwood Yards is an accessible space and the summit welcomes everyone.
The Victorian Music Development Office (VMDO) is a Victorian Government-funded initiative delivered via Music Victoria. For more information, visit vmdo.com.au