VMDO x Music Ally Digital Marketing Certification

Written By VMDO

The Victorian Music Development Office (VMDO) has partnered with Music Ally to deliver a 9-week online Digital Marketing Certification Program. The Music Ally program consists of 8 one-hourly weekly sessions, plus VMDO participants will receive an extra session run by leading Australian marketing company, The Annex, giving local context to the learnings of the previous 8 weeks. This program is being offered as a free learning tool to a select number of Victorian music professionals wishing to refresh and sharpen their digital marketing skills.   

PROGRAM 

The Digital Marketing Certification Program will run for 9 weeks from September 25th and cover the most in-demand digital marketing topics to drive growth, engage audiences, and maximise impact. These include: 

  • Effective Artist Branding 

  • How to Capture Attention 

  • Focus on Instagram, YouTube and TikTok 

  • Gen-Z Subcultures, Short-Form Video & Creator Marketing 

  • Winning Strategies for Streaming Growth 

  • Building Engaged Fanbases & Thriving Communities 

  • Tap into the Latest E-commerce Strategies 

  • Leverage Emerging Platforms & New Tech 

Webinars can be viewed and completed at the attendee’s convenience, but four sessions will be presented live with a Q&A session built-in for those watching in real time. The sessions will take place early evening. 

This opportunity is best suited to Victorian music industry professionals who work in marketing and would like to brush up on their skills with up-to-date best practice tips & tricks. 

MUSIC ALLY 

Music Ally is the global leader in digital training for the music industry, having trained thousands of industry professionals and artists. A knowledge and skills company, it provides insight to the major labels, indies, publishers, as well as artists and managers globally. Music Ally’s mission is to help the music industry embrace digital platforms and build sustainable careers for artists across the globe. More information about Music Ally is available here. 

HOW TO APPLY 

To apply for the program, please click the button below and fill out an EOI form. 
Applications close 5pm, Monday 15th September. 
Successful applicants will be contacted by Tuesday 16th September.  
 
Successful applicants will be required to: 

  • Commit to engaging with all modules in their own time, at their own pace each month. 

  • Complete the course in full before the end of 2025. 

  • Complete a short survey at the completion of the program, reflecting on outcomes achieved. 

For any queries, please contact info@vmdo.com.au 
Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: www.musicvictoria.com.au/demographics-and-identity 

VMDO https://www.vmdo.com.au
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